Ad Tracking & Accountability - keeping an eye on ROI
Ad Tracking • Web Analytics • Call Reports • Media Rankings • Post-Buy Analyses
If you can’t measure you’re advertising, you can’t manage it properly. That’s why we provide you with the tools to track your responses and hone in on the areas of you’re marketing that are most effective.
As consumers are exposed to your advertising, we track results and analyze the market perceptions that are revealed about your product or service. Goffman Group provides an assessment of the media effectiveness and quality of the message so we can attempt to reproduce successes and eliminate dead ends.
What we learn about customer buying habits and the information they seek is critical to developing the best marketing progams for you.
Ad Tracking
Call tracking numbers, landing page links, pay-per-click (SEM) programs, and other unique identifiers help us see into the marketing results. A good at where leads are coming from or the type of consumer who responded can be a valuable tool to strengthen your goals.
Web Analytics
Weekly Google reporting and end of month ranking reports allow an important view into the effectiveness of your online search engine marketing. Through this data we better assess what keywords consumers are seeking information about and where your site(s) rank among them. From this vital information we restructure targeting to increase your rankings over the next optimizatoin cycle.
Call Reports
Using dedicated “800” numbers in an advertisement will reveal specfic customer responses. This is proven effective in websites, radio, print, tv adn more. Call reports are also valuable because they allow clients to listen in on how phone calls are being handled for training and better staff management.
Media Rankings
While Google Analytics serves as a great web ranking resource for your business, other media data exists that tell us much about consumer habits and even where your next potential customer may be found. Through Scarborogh Research, Neilsen reports, Polk lists and Arbitron ratings we can efficiently determine where media ranks and how it might serve your advertising goals to reach a desired audience.
Post-Buy Analyses
Our goal is to get your company the hightest gross ratings points for the least amount of money spent. By looking at the actual reach and frequency after a campaign is run, we can gain critical insight into the effiency of the media purchased. Goffman Group makes sure you got every point you paid for.
Re-Assess & Refine
An integrated approach follows, bringing a “big picture” look at the results of your monthly advertising efforts. We identify what works through tracking and measurement tools to verify return on investment. Everything we do for your business relates to everything else – for a stronger, unified campaign and brand identity.
