Public Relations, Press Releases & E-Press
Press Releases • E-Press • Article Writing • Events • Reputation Management
In some ways public relations is a part of everything you do – brand image, advertising, customer relationships and more. Competition is stronger than ever, making a public relations campaign a useful part of your marketing plan. Specific to this arena is the ability to enhance your image and reputation by promoting yourself to the public with media-placed stories of interest, re-cap articles, upcoming public events.
Press Releases
Press releases allow you to promote almost anything to the general public or targeted audiences. Your press releases convey a message that will increase awareness, promote an exclusive or unique product, sing your own praises about an award, and generally elevate your business in the best light possible. Most publications are willing to print properly submitted press releases, especially if there is already a media relationship.
E-Press Marketing
Like traditional public relations targets newsmedia, ePress marketing targets hundreds of online outles, social news sites and similar avenues easily. These inclue: Google, MSN, Bing and others for immediate, wider distribution and enhanced SEO placement.
Article Writing
Many clients have access to industry trade publications that allow for article submission. Goffmn Group is adept at writing feature articles for such trades, corporate newsletters, annual reports and other media.
Event Planning
Goffman Group is experienced in putting together events that create interest in your business and awareness for customers. We have done this for the general public when promoting the branch opening of a local bank, for specific invitees when introducing a new model year for Porsche, and outdoor community fairs for municipal organizations. This includes everything from research and marketing materials to catering and entertainment. A press release campaign would naturally follow any event we promote for best value to the public.