Market Analysis
Demographic Targeting • Geographic Targeting • Data Mining • Media Selection • Budgeting
What happens when first-rate creativity meets insightful analysis? You get a logical strategy so your advertising budget spends smarter. Before we recommend buying a single internet keyword, writing a TV ad or developing a logo, we harvest real-world information. Our process includes getting to know the strengths and weaknesses of your business, as well as that of your closest competitors. Our proven techniques will shore up your position in the marketplace and box out the competition. We also focus our efforts on building your business through new customer acquisition. We also realize that like most businesses, your current customers are your best asset – and your best advertising. Our programs of customer retention are designed to maximize your revenues from your customer base, and build a network of rewards for repeat and referred business.
Targeting your Audience
To effectively influence a customer to take action, we first must determine exactly who is looking for your goods or services. Effective market targeting relies on data obtained from your marketplace (demographics, geographics, psychographics, etc.), careful analysis of your current customer base (i.e. data mining) and comprehensive media research. Once we know who we’re talking to, we move forward with custom messages tailored to produce optimal results.
Establishing Budgets
No business appreciates agency budgets that spiral out of control. We develop a sound marketing plan that maximizes audience reach and message frequency within a given budget.
Creating Timelines
Timing is everything – especially when it comes to making a sale or gaining someone’s business. Whether it’s an individual advertising or marketing project, a month-to-month marketing plan or long-term advertising campaign, we set reasonable time frames in which to accomplish your goals. Adherence to timelines makes a consistent marketing program work best.
Distilling your Message
Once your audience has been defined and a marketing plan formulated, we distill your message into a unique proposition designed to motivate. This allows your marketing to become meaningful, make a lasting impression on a consumer and produce the desired results.
Selecting Media
No stone is left unturned when it comes to defining how to best deliver your target audience. We are highly skilled at uncovering the media and vehicles which provide the highest number of impressions at a reasonable cost. Whether it’s online, radio, TV, print publications, outdoor or anything in between, our media schedules deliver higher than average results. Just ask our clients.