|
TRACKING & ACCOUNTABILITY
If you’re going to market something in any media, it makes sense to measure it. Results tracking can account for shifts in target market perceptions about your product or service as consumers are exposed to a company’s advertising. Provide an assessment of media versus budget, effectiveness of your targeting and the quality of the message. While there are many ways to measure your efforts, all media buys and campaigns should ensure return-on-investment over the course of the campaign. Some of these include:
CALL TRACKING
Proper phone call tracking tools can help determine whether your budget works for a particular media, especially useful for newsprint, radio, TV, direct mail and Internet. Manage your budget by assigning “800” numbers to each advertising source. We can provide access to detailed reports on how many calls you receive, the duration of calls and in some cases, let you listen to recorded calls for training and follow up.
WEB ANALYTICS:
Web traffic should be assessed from all angles to determine which media is best for you to succeed on the Internet. We will make recommendations on which is most profitable and which converts the most customers by looking at the time spent on site, bounce rate, new customer versus returning customers, conversions to a lead, and several other key factors. This tool is essential in keeping up with web trends and changing markets.
HEAT MAPPING / CLICK TRACKING
Perfect for web traffic, heat mapping technology will give you a visual representation of the most commonly clicked on areas of your website. The hotter the area, the more clicks and the more interest from your customers. We will make recommendations on how to properly optimize your site for the best user experience.
|
