GOFFMAN GROUP
ADVERTISING & MARKETING
223 North Sycamore Street
First Floor Old Building
Newtown, PA 18940
(215) 968-7630
IS YOUR MARKETING PRODUCING RESULTS?
FOR A FREE ANALYTICAL REVIEW OF YOUR EFFORTS... Click Here
 |
 |
|
INTERNET SERVICES
A strategy of both online and traditional marketing is often the most effective means to advertise. With this in mind, we provide Internet services that cover online opportunities for every business. This includes the creation of custom, lead-generating sites, merging optimized features into your current site, web e-messages and blog management, ratings sites, tactical search-engine advertising and more. Every service is united with all advertising efforts and customized for your target audience in the most cost-effective means possible.
Done right, online marketing can create better results that are fully track able and help to free-up budgets that can often be reallocated to other media for efficient planning. We help companies with effective online methods, including:
Search Engine Marketing (SEM) –
Promote your website and increase visibility in search results with paid ads. It can be a great means to find more business, build contacts, enroll members and much more through effective Internet marketing. A focus on keywords using current technologies allows you to only pay for interested visitors, on a local or national basis. The relevant target audience is driven to your site as your budget dictates.
Search Engine Optimization (SEO) –
Another process that aims to increase traffic to your site through natural search results is also accomplished through keyword placement. This optimization targets all kinds of audiences through image search, local search, map, industry-related verticals and the major search engine resources such as Google and Yahoo. Using the most current technologies and procedures, we compare industry trends, competitor successes and keyword placement for maximum efficiency.
Email & ePRESS Marketing –
Take advantage of simple, direct communication of marketing messages to an audience through email. Some use e-marketing to find prospects or reach out to existing customers for an inexpensive means to enhance your relationship, encourage loyalty, repeat business and build brand identity.
Electronic press releases can help build awareness of a message in a broader fashion. Articles can be submitted to hundred on online outlets, social news sites and similar communication avenues with relative ease. While press releases are typically faxed to newspaper or radio station editors one at a time, ePress marketing target Internet properties such as Google, MSN, Bing and others, for wide distribution and enhanced SEO placement. Community-Based Marketing –
Building online awareness and interaction through shared-interest communities is another approach. Most social network services provide a variety of ways for users to interact and share information. The main types of services contain category divisions, means to connect with other users, and a recommendation system to build trust. Popular outlets include Facebook, MySpace, Twitter, and LinkedIn.
Video & Viral Marketing –
This technique aims to use social networks to produce increases in awareness or build sales through self-replicating processes (think word-of-mouth, but faster!). By creating messages with social networking potential, you increase the likelihood of others linking to your video clips, interactive games, or messages.
Blog Management –
Often linked to your existing website, custom blog development can present a forum to post unique information and positive ratings for higher search-engine rankings. Use it to create reviews, post news and interest in your business through this current avenue of marketing.
We offer a free Internet marketing analysis to all prospective clients to help you build a successful program.
|
Please update your Flash Player to view content.
GOFFMAN GROUP ADVERTISING & MARKETING • 223 NORTH SYCAMORE STREET • NEWTOWN, PA 18940 • (215) 968-7630