Direct Response Marketing & Advertising
Direct Mail • Infomercials • Long Format Commericals • Call Centers • Targeting & List Selection • Data Mining
Direct response marketing is designed to get your target market to act immediately with a response via call, click or walk-in. The most effective direct response marketing usually engages it’s audience with a strong call-to-action offer, followed by a limited time in which to act – perhaps to receive some added value component.
We’ve seen a resurgence in the effectiveness of direct mail and direct response marketing. More than ever before, we are able to segment your audience into viable prospects via data mining and data segmentation. By analyzing and classifying your current customer base or clientele, we can reach out to similar demographics with pinpoint accuracy. Combined with the flexibility of digital printing, smart phones and the internet, we can personalize messages and offers to an individual level, producing even greater results.
Direct Mail
Few marketing vehicles offer the unique level of personalization you get from direct mail. With access to current demographic information, VDP (variable data printing) and strategic list management, you can pinpoint potential customers and strengthen results over broad-based marketing.
Infomercials
We can create product or service infomercials designed to run on local cable TV networks. Infomercials can be a very effective way to generate immediate response to your product or service offerings.
Long Format Commercials
Similarly to infomercials, the long-format TV commercial is designed to inform the public of your product or service in a more complete fashion than the standard 30-second or 15-second commercial. It allows the viewer the ability to contact the advertiser via phone or the internet, and it’s call-to-action nature generates immediate sales.
List Selection and Management
Lists are more detailed than ever, offering clients access to specific market segments and fields. Initial research and analysis will guide these efforts to procure the list that speaks to your target audience. Tracking response will aid in enhancing your targeted message to create an even stronger response to your program.We not only strategize your direct mail program, we will create and design your piece, oversee production and implement list purchase, labeling, pre-sort and final mailing. Once the results come in we can re-analyze the response and refine for best ROI on additional mailings.