Corporate Identity, Branding & Logos
Corporate Identity • Logo Development • Branding • Taglines • Jingles • Corporate Colors
We set a higher standard when it comes to a client’s unique identity. It’s an element that businesses often seem to overlook, but we’ll explain why you shouldn’t.
Corporate Identity and Logo Development
Your corporate face begins with the message conveyed by your logo. Does it say something about who you are or what you do? Our logo packages take into account your important message to customers. Using shape, colors, typefaces and interrelated elements, we make sure your logo identity represents you best and sets you apart from your competition. More than just a design process, your logo should be enduring, pleasing to look at, and say something important about you and your brand. We recommend a consitent use for all business applications to inforce a strong presence and top-of-mind awareness.
Branding
Your overall brand is the face put on the relationship you have with customers. But branding goes further than just the visuals, your brand is really your corporate attitude. What does your logo tell them? What is the message in a tagline, or a color palate? In essence it’s the way people think about who you are and what you do. Goffman Group can help you establish this position or hone your corporate personality, so you can stand apart from competition with a stronger message.
Taglines
The right phrase can paint a powerful picture for your company. Often accompanying a logo or on building signage, your tagline represents your message to customers about what they will get and how they will be treated.
Jingles
Ever find yourself humming a catchy tune that stuck in your head from a tv or radio ad? That’s the power of a good jingle. It speaks about a company’s message and is a strong way to build brand identity. Goffman Group has written, directed and produced many over the years for many well-known retail clients.
Corporate Colors
Color combinations convey ideas and feelings in consumers. The right colors can say a lot about what you do, while the wrong ones can actually undermine your marketing message. Let us show you how the right color formats can make a big difference.