Broadcast Advertising
Broadcast TV Advertising • Radio Advertising • Cable TV Advertising
Broadcast Television Advertising
Broadcast advertising remains a viable and responsive medium for reaching audiences in many demographics. Inherently, the term “broad cast” means to transmit a message to make it widely known. Depending upon your marketplace and the amount of competition in your industry, broadcast television may be right for you. It’s best for reaching your target market on a DMA-wide basis (Designated Market Area). In other words, it typically covers a large radius surrounding a major metropolitan city. This market is broken down into many demographic segments, and a good media buyer can reach a targeted audience quite effectively.
Creative broadcast advertising strengthens brand identity and product top-of-mind awareness. Studies show that an entertaining and well-crafted commercial will influence audience response up to 12 times more than average. Goffman Group will show you how to make this happen – on a budget.
Radio Advertising
Radio advertising is an effective vehicle in reaching many demographic audiences – especially when they’re in their vehicles. In addition, industry trends are showing strong ratings in mid-day and evening programming too. Recent technology has transformed how radio ratings are calculated. Arbitron, an industry leader in media ratings, has replaced their old “quarterly book” method with digital technology, the Portable People Meter (PPM). This means that devices can record the public’s listening habits on a much more accurate level than ever. This change has ushered in a new era in radio, and our savvy media buyers are equipped with the resources to negotiate some of the best rates in years.
Cable TV Advertising
Cable television utilizes the same “sight and sound” motivators as broadcast advertising, yet allows a business to reduce the market area to geographic zones which are most likely to attract customers within a reasonable distance. Goffman Group has decades of experience in working with cable companies, generating schedules which produce results while reducing wasted dollars outside of the primary target area.